Kanye West Announces New Deal With Adidas

Posted on November 25, 2013 by

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Kanye West had been airing out his frustrations toward Nike very often lately, and rumors of a new shoe deal with a different company started to swirl around. Many people believed that Kanye had inked a new deal with Adidas, and it looks to be true. Today Mr. West announced on Hot 97 that him and the shoe company will now be partnering and that he’ll be severing ties with Nike.

While details are still leaking out, it’s reported that Kanye will also be launching a clothing line through the company, allowing him to expand his brand even more and giving him the backing he’d been searching for. I’m not sure how Nike lets someone like Kanye West walk so easily, especially when Yeezy’s were selling online at record prices seconds after they had been released. When a pair of shoes sells well into the thousands and becomes a cultural phenomenon a company should want to capitalize on that, not walk away from it. But I can’t question Nike too much since they have one of the best track records of success.

Here are some of Kanye’s stand out quotes from the interview, via Complex:

So then I start turning up in the BBC interview, so [Nike] said, ok cool, we’re gonna give you a bigger sandbox to play in. We’re gonna give you this amount right here to design, and two collections a year, and 30 skews — that’s the amount of items that you have. Would that make you happy, Kanye? And I said, well I need royalties. It’s not even like I have a joint venture. At least give me some royalties. Michael Jordan has 5%, that business is $2 billion. He makes a $100 million dollars a year off of 5% royalties. Nike told me we can’t give you royalties because you’re not a professional athlete. I told them, I go to the Garden and play one-on-NO-ONE. I’m a performance athlete. Did I really ANYTHING? YES! Did I really EVERYTHING. 100,000 percent. I’m 100,000 percent at all times. It’s people that work in offices trying to tell me how to think, when I got a better perspective. I live in Paris.

So the old me, without a daughter, would have taken the Nike deal because I just love Nikes so much. But the new me, with a daughter, takes the adidas deal because I have royalties and I have to provide for my family.

Congratulations to Kanye West on signing the new deal e, and I’m sure we can look forward to some product designs within the next couple of months. I wouldn’t be surprised if Kim Kardashian ends up playing a major role in the campaign. We’ll have to wait and see if Kanye does continue his shoes through Adidas, which I believe he will, but Nike holds the copyright to “Yeezy” so the name may have to change.

UPDATED: Footage below

Taylor (3991 Posts)

WOTG Music Editor Follow on Twitter: twitter.com/taylor_TM (@taylor_TM)


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